Momac expands RTL mobile presence with new Android application
Paris – June 7, 2011 – RTL, the largest media organisation in Belgium, has selected the advanced mobile publishing platform mvolve by Momac to develop and power the new RTL Belgium Android application. Built completely on the cloud-based mvolve platform, RTL’s new Android app takes content from the RTL.be mobile site and makes it conveniently available in app form.
According to Edouard De Witte, Deputy Director for New Media at RTL, using the mvolve platform has permitted RTL to quickly build and expand their mobile presence in Belgium.
“In order to keep pace with mobile trends and tendencies, RTL needs to be available not only on the mobile Internet but also on app stores,” he explains. “By employing mvolve, we were able to take what we’ve already done on the mobile RTL.be site and extend our reach to Android users who prefer mobile apps over mobile sites.”
Momac cloud-based apps effectively marry the flexibility of the mobile Internet and the distribution reach of applications, effectively allowing clients to then be present on virtually all app stores, says Momac CMO Olivier Milcent.
“Momac are excited to help RTL Belgium expand their mobile presence onto the Android Marketplace,” he says. “RTL Belgium have used mvolve for over a year to build, edit and maintain their mobile site, and now they’re able to fully manage their Android app with the same tool.”
The new RTL Belgium Android app features RTL content and other information, organised by “news,” “sports,” “entertainment” and “people.” Rich-media elements including scroll menus, image galleries, integration with social media sites and cutting-edge design enhance the end-user experience. The new app also contains “Best of the Web,” lotto, horoscopes, weather, the stock market and blogs.
Earlier this year Momac built the entire RTL Belgium mobile site using mvolve. Today, RTL independently use the mvolve platform to manage, edit and expand both their mobile site and Android application.
A flexible and cloud-based interface, mvolve is an economical solution to costly on-site software installation. Using advanced technology to deliver mobile content, mvolve is an innovative mobile publishing platform designed to give non-technical staff control over the content, design and functionality of their mobile assets.
Momac is a leading provider of mobile portals solutions for operators and enterprises. With a comprehensive set of cloud-based tools and managed services, Momac enables operators to run highly personalised portals, customer care services, premium content stores, advertising and messaging in one flexible solution driving customer loyalty and increasing ARPU.
Momac partners with the biggest industry names including Vodafone, Telefonica, Orange, MTV, Three, MSN and AFP.
Momac has offices in London, Rotterdam and Paris but commercially serves more than 20 countries.