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March 2011


London and Orlando, Fla., March 22nd 2011 – Momac, a leading provider of mobile solutions for operators and enterprises, today announced its latest white paper that tackles the need for mobile operators to develop a consumer-centric service attitude while maintaining relevance among end-users.
The paper details the meteoric rise of off-portal data traffic and smartphone application stores and the steady decline of operator content sales. Citing pertinent industry indicators, the white paper – “Improving customer experience: How operators can transform their portals into subscriber-centric interfaces” – concludes that by intelligently leveraging subscriber data, operators can provide indispensible, personalised content in one flexible, consumer-centric mobile portal wholly in tune with consumer demand.
Key highlights include:
• Subscriber Data Management and CRM integration for better, personalised user experience
• Self-care services, CHURN reduction methods
• Using the mobile interface to enhance customer experience
• Policy Management, service personalisation based on network capacity
• Personal data broker and Telco 2.0
Olivier Milcent, Momac’s Chief Marketing Officer, emphasises the mounting necessity for operators to revamp mobile portals into CRM/Marketing tools rather than simple content stores.
“Operators have the exceptional opportunity to transform their mobile portal into a vehicle to drive enhanced customer experience,” he says. “The structural advantage is the operator’s exclusive knowledge of their customer subscriber base, which can be leveraged to create a fresh, consumer-centric approach to customer service.”
Improving customer experience through amplified personalisation is widely considered top priority for operators worldwide, and the mobile interface will become increasingly key in subscriber-centred service.
This white paper is available for free:
Momac will showcase mvolve in CTIA Wireless’ “Cloud Computing Pavilion” (Booth 4183) 22-24 March in Orlando, Fla.
About Momac:
Momac is a leading provider of mobile portals solutions for operators and enterprises. With a comprehensive set of cloud-based tools and managed services, Momac enables operators to run highly personalised portals, customer care services, premium content stores, advertising and messaging in one flexible solution driving customer loyalty and increasing ARPU.
Momac partners with the biggest industry names including Vodafone, Telefonica, Orange, MTV, Three, MSN and AFP.
Momac has offices in London, Rotterdam and Paris but commercially serves more than 20 countries.
Please visit follow Momac at