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August 2011

Truffle Capital

MOMAC

Paris – August 30, 2011 – Momac, a leading provider of mobile solutions, announces the release of the new Windows Phone 7 app, now amongst the most popular free news app downloads in Windows Marketplace.The innovative Windows Phone 7 app incorporates Microsoft’s main navigation guidelines and debuted solidly in the top 10 free news app downloads in Windows Marketplace.

Momac – the exclusive developer of L’Express applications for iPhone and iPad as well as the L’Express mobile portal – made full use of the unique Windows Phone 7 user interface, giving readers the ability to browse dynamic L’Express content much like flipping actual pages.  Touch swipe panels on a logical panorama design provide users easy access to all news articles from LExpress.fr.

“The app layout is quite impressive in that it preserves as much as possible the feeling of reading a physical newspaper, except it delivers breaking news all day long,” explains Olivier Milcent, Chief Marketing Officer at Momac. “Considering the potential of Windows Phone 7 in the coming years, it was key for L’Express to present a unique application with superb capabilities.”

For L’Express, expanding mobile presence into the Windows Phone 7 Marketplace has proved to be an important and effective means of connecting with various smartphone users.

“Developing an app for Windows Phone 7 was a logical step in the mobile strategy for L’Express,” said Sophie Gohier, Web Publisher for the Consumer Media Division of L’Express. “Customers reach the mobile Internet in a variety of ways and we are delighted to be able to provide them with quality, innovative access to L’Express and LEXPRESS.fr (breaking news) content via the Windows Phone Marketplace.”

Readers get headlines and full articles of the latest news from LEXPRESS.fr.  Embedded hyperlinks are also available throughout news text on the Windows Phone 7 app.

Experts in the development of mobile portals and applications, Momac has worked with the media industry’s largest enterprises to create cutting-edge mobile solutions for all devices and operating systems.

About LExpress.fr

LExpress.fr is a 24-hour news portal.  With five million unique visitors, according to Médiamétrie/NetRatings, LExpress.fr is one of the leading information websites in France.

About Momac:

Momac is a leading mobile technology provider dedicated to helping Communication Service Providers (CSPs) and operators improve their customer relationships through mobile interfaces such as mobile portals and apps.

With a comprehensive set of cloud-based tools and services, Momac enables operators to transform their traditional portals into consumer-centric mobile interfaces, improving customer experience management and marketing operations on mobile devices. Clients include Vodafone, Telefonica, Orange, Three, KPN, T-Mobile, MSN, and others.

As an international company, Momac has offices in Rotterdam, London, Paris and Miami and commercially serves more than 27 countries.

To learn more, please visit Momac.net – follow Momac at twitter.com/Momac