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September 2011


Rotterdam – September 7, 2011 – Momac, a leading provider of intelligent mobile solutions, recently released a string of cutting-edge hybrid applications for iPhone, Android, Blackberry and Nokia phones. A cross between mobile sites and native applications, Momac hybrid apps refine the art of being in two places at once. Brands like RTL, TROS and NTR turn increasingly more toward Momac for this advanced hybrid technology that delivers dynamic content to users and enriches the customer experience.
Among recent projects, Momac built and released hybrid apps for a number of leading European media companies like RTL, TROS, NTR and IKON, and the Austrian telecom leader A1.

Hybrid apps are especially ideal for brands in search of a cross-platform solution for mobile. According to Momac CMO Olivier Milcent, it is a cost-effective and operative way to satisfy, and sometimes even surpass, user demands.
“There are some significant benefits to hybrid apps starting with development flexibility,” he points out. “They are much quicker to develop than native apps because they are essentially populated with web content. Combining mobile-optimised HTML with offline capabilities in the shell of a native app, hybrid apps enable enterprises to be present both on the mobile web and in app stores.”

Given the cost and nature of native apps, Momac’s hybrid alternative is quickly gaining ground. Native apps may deliver the highest level of user functionality but are platform-specific and long and expensive to build. On the other hand, hybrid apps function cross-platform to greatly increase flexibility and brand presence.
Momac’s powerful mobile mvolve platform gives clients complete control over their hybrid applications, providing a superior user interface that is present on virtually all app stores. Via mvolve, users are able to manage all of their mobile assets, including mobile sites and native apps.

About Momac
Momac is a leading mobile technology provider dedicated to helping Communication Service Providers (CSP) and operators improve their customer relationships through mobile interfaces such as mobile portals and apps.
With a comprehensive set of cloud-based tools and services, Momac enables operators to transform their traditional portals into consumer-centric mobile interfaces, improving customer experience management and marketing operations on mobile devices. Clients include Vodafone, Telefonica, Orange, Three, KPN, T-Mobile, MSN, and others.
As an international company, Momac has offices in Rotterdam, London, Paris and Miami and commercially serves more than 27 countries.
To learn more about Momac, please visit – follow us on Twitter at