Paris – October 5, 2011 – Momac, a leading provider of intelligent mobile solutions, will address how to develop infrastructure for enhanced customer experience management at the Telecoms Customer Segmentation & Intelligence conference 17-19 October in Amsterdam. Momac CMO Olivier Milcent will deliver the presentation “The Last Mile Experience for SDM Vendors and Users” on 18 October at 10:50am.
Momac has a targeted understanding of customer experience management (CEM) on mobile, working with some of Europe’s largest operators to transform CRM data into an actionable asset used to develop consumer-facing mobile interfaces. According to Milcent, the subscriber experience will make all the difference in the operator battle to remain relevant in the mobile ecosystem.
“Thrilling opportunities exist within the telco space; however, CEM still has a long way to go, and will not be complete without data-driven mobile interfaces,” he says. “Relevancy is paramount – relevant content, relevant offers, relevant services – which is why personalisation plays such a large role in the last mile experience.”
Among a host of advanced capabilities, mvolve is able to tap into operator CRM systems, leveraging individual user data into an enhanced, personalised mobile user experience. Mvolve also integrates OTT players like Facebook and Twitter, transforming the operator mobile interface into a multi-faceted, customised portal that boosts customer loyalty and subscriber retention while reducing ARPU.
For more information, visit http://www.iir-telecoms.com/event/segmentation