News

Truffle Capital brings you its latest news – in this section you will find news articles, press releases and videos from Truffle as well as updates about our portfolio companies.

You may also read the latest issues of Truffle Capital’s newsletter below.

October 2011

NETBOOSTER

5 October 2011

Marin Software, the leading online advertising management platform, has today announced that NetBooster, a leading European digital marketing agency, has chosen Marin Software’s Enterprise Edition platform for their search campaigns across Europe. The French campaigns for lastminute.com and Easy Voyage are already on the platform and over the coming months NetBooster will move their client portfolio onto Marin.

NetBooster adopted Marin Software to help better manage clients’ search, social and display campaigns across publishers, including Google, Yahoo, Bing, Facebook, Criteo and YouTube. NetBooster will also use Marin to deliver deeper insight to clients’ click-path attribution across online channels as well as optimise clients’ spend. Marin’s automated bidding algorithm, which delivers on average a 20% financial uplift, will be key in improving clients’ financial performance across biddable media.

Raphaël Zier, CEO of NetBooster, said of the move: “We are constantly looking for ways to squeeze more out of our clients’ online advertising campaigns through the use of technology, and Marin Software is the perfect solution for this. We will now be able to deliver deeper insight for our clients across their digital channels, as well as help them outpace the performance of their competitors’ campaigns using a proven bidding algorithm across Google, Yahoo, Bing, Facebook, Criteo and YouTube. The other advantage with Marin is that they provide local support for our clients in France and other European territories, which is what sets them apart from other tool providers.”

David Bianovici, Sales Director – Southern Europe at Marin Software, added: “NetBooster commands a lot of respect in the European search industry as they hire some of the best staff and equip them with the best tools to do their jobs. They are also a leader in the territory in terms of improving the ROI of their customers and helping them understand the click-path attribution across all online channels. I’m looking forward to deepening our relationship with NetBooster across Europe alongside Raphael, in order to enhance the performance of their client campaigns.”

This news comes after Marin Software recently announced the hire of David Bianovici who will head up the Paris office Marin has just opened.

5 Octobre –Add This

Marin Software, the leading online advertising management platform, has today announced that NetBooster, a leading European digital marketing agency, has chosen Marin Software’s Enterprise Edition platform for their search campaigns across Europe. The French campaigns for lastminute.com and Easy Voyage are already on the platform and over the coming months NetBooster will move their client portfolio onto Marin.

 

NetBooster adopted Marin Software to help better manage clients’ search, social and display campaigns across publishers, including Google, Yahoo, Bing, Facebook, Criteo and YouTube. NetBooster will also use Marin to deliver deeper insight to clients’ click-path attribution across online channels as well as optimise clients’ spend. Marin’s automated bidding algorithm, which delivers on average a 20% financial uplift, will be key in improving clients’ financial performance across biddable media.

 

Raphaël Zier, CEO of NetBooster, said of the move: “We are constantly looking for ways to squeeze more out of our clients’ online advertising campaigns through the use of technology, and Marin Software is the perfect solution for this. We will now be able to deliver deeper insight for our clients across their digital channels, as well as help them outpace the performance of their competitors’ campaigns using a proven bidding algorithm across Google, Yahoo, Bing, Facebook, Criteo and YouTube. The other advantage with Marin is that they provide local support for our clients in France and other European territories, which is what sets them apart from other tool providers.”

 

David Bianovici, Sales Director – Southern Europe at Marin Software, added: “NetBooster commands a lot of respect in the European search industry as they hire some of the best staff and equip them with the best tools to do their jobs. They are also a leader in the territory in terms of improving the ROI of their customers and helping them understand the click-path attribution across all online channels. I’m looking forward to deepening our relationship with NetBooster across Europe alongside Raphael, in order to enhance the performance of their client campaigns.”

 

This news comes after Marin Software recently announced the hire of David Bianovici who will head up the Paris office Marin has just opened.