News

Truffle Capital brings you its latest news – in this section you will find news articles, press releases and videos from Truffle as well as updates about our portfolio companies.

You may also read the latest issues of Truffle Capital’s newsletter below.

May 2012

POPULIS

Rebrand reflects the online media group’s dominance in the vertical content sector and provides new leverage for mokono’s existing blog platform and publisher network

Germany – Berlin, 3rd May 2012: mokono, Germany’s largest blog network and one of the leading publisher networks in Europe acquired by Populis in 2011, has today announced its rebrand to Populis (www.populis.com). The rebrand of mokono will strengthen the company’s image and leadership in key European markets while giving the bloggers and publishers registered on the expansive network stronger visibility and reach.

mokono’s rebrand to Populis will allow the company to benefit from full integration into a larger European network of premium media properties, to expand into new European and International markets, and to offer more attractive online advertising solutions to advertisers worldwide from one of Europe’s largest publishers of quality, vertical content to premium websites.

Reflecting the company’s activities and ethos, the new name pulls together both brands’ core values of a multinational, innovative and entrepreneurial publishing community and hints towards the human side of the web, where authentic user and consumer opinion in a multilingual environment is enhanced by social media integration.

With high visibility networks under the its umbrella including Excite Europe and Blogo the new Populis branding resonates strongly with mokono’s personality: young, pioneering and thought-leading, while the logo depicts a world of media created and shared daily by the Populis team.

Bloggers registered on the mokono network will continue to benefit from the same premium blogging, marketing and advertising products and services they have been enjoying in the past, with the added bonus of the Populis brand association.

Now present in over 20 European and International markets, the innovative online publisher produces quality content in over 8 different languages, using the social web to further engage and distribute to its passionate communities. mokono’s existing business and advertising partners will continue to have access to the same extensive portfolio of premium online and social media advertising products and services while also benefiting from increased reach and importance under the Populis umbrella for advertisers.

A combined geographical presence in over 20 international markets and a larger reach in key markets including Germany and the UK allows Populis to offer even more attractive advertising solutions to advertisers, brands and publishers including pioneering, highly-customisable advertising packages across its entire network of premium blogs, websites and web portals with products ranging from display, event and product testing as well as innovative social media advertising solutions.

With over 35 million unique monthly users across 600 wholly owned and operated websites in 8 languages puts Populis in a unique position among online media companies. Multiple award wins including Deloitte Fast 500 EMEA #7, Winner of Deloitte Fast 50 Ireland, Media Momentum Awards, Red Herring Europe 100 Winner and the enviable position as European leader in social, vertical content, mokono’s rebrand to Populis will increase its visibility with an easily recognizable name and identity, while strengthening its space in an increasingly competitive market sector.

Luca Ascani, Co Founder and Chairman of Populis said, “Populis is a fast growing media company, gaining ever more recognition in the global content market. Rebranding mokono to Populis is a key step forward for Germany’s largest blog network, as it will benefit from the strength of a well known online publishing brand. In order for mokono to compete seriously in a global marketplace we needed the strength of a brand that reflected the company strengths and positioned us correctly. We’re looking forward to increasing our reach in both European and international markets as a result.”

## ENDS ##

About Populis
Populis is one of Europe’s fastest growing digital media companies (GP Bullhound Media Momentum Awards 2010, 2011) and European leader in the production of multilingual vertical content distributed via the social web. Populis produces compelling content in 8 languages every month for a vibrant network of 600 fully owned and operated blogs, websites and web portals including Excite Europe and Blogo. A truly pan-European company, Populis has a team of over 150 working across offices in Ireland, Italy, Germany and Brazil; active in over 20 International markets.
www.populis.com

For further information please contact:
Amanda Lorenzani
Head of Communications
Populis
lorenzani@populis.com