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May 2011


London, 24th May 2011 – Populis is delighted to announce that it has been named as one of the top 25 fastest growing larger digital media companies in Europe at the prestigious Media Momentum Awards, recognising the most innovative and fastest growing companies in the European Digital Media Economy, organised by GP Bullhound (
Announced at a high profile CEO Summit in Barcelona, the accolade highlights the company’s phenomenal growth in the past year, propelling it to stake the claim as European leader in content on demand.
Producing over 35,000 items of content to 26 million monthly users, across a network of 550 websites that include Excite Europe, Better Deals, Nanopublishing, Blogosfere and Blogo, the group recently reported 2010 revenues of €58 million.
This is the fourth year that Populis (previously GoAdv) has been recognized by the Media Momentum awards for its impressive growth and we are delighted that 2011 we have made the list again, commented Luca Ascani, Co Founder and Chairman, Populis. With extensive organic growth through increased content production, social media engagement, technology innovation and expansion to new territories we are proud of our success in the last year. Strategic acquisitions are also helping to enhance our portfolio of media brands and we are looking forward to an equally exciting 2011.
The 2011 judging panel was made up of senior digital executives, founders and industry leaders including Anil Hansjee, Head of M&A Emea, Google; Lord Clive Hollick, Partner, GP Bullhound; Lars Hinrichs, Founder & Managing Director, Xing; Mark Read, Director of Strategy, CEO, WPP Digital; Mark Sebba Chief Executive, NET-A-PORTER.COM and Nancy Cruickshank, Executive Director, Digital Development, Telegraph Media Group.
Profitable since day one, the Company’s results prove that applying a disruptive business model, such as producing content on demand at scale, can be applied to premium media properties to produce profitable and highly successful online media verticals and is a key player in the new era of digital publishing.
A truly unique business in the multilingual content on demand space in Europe, Populis has now produced an impressive 1 million articles and videos, and every month tracks on average over 22 million keywords with its scientific approach to media production.
For the full version of Media Momentum Top 50 league table and further details of the Media Momentum Award winners and past winners, please visit:
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About Populis
Populis is one of Europe’s fastest growing digital media companies (GP Bullhound Media Momentum 2010) and European leader in the production of multilingual content on demand. Created in 2004 the Group crowdsources, distributes and monetizes over 35,000 items of compelling content in 8 languages per month for a vibrant network of 550 fully owned and operated websites including Excite Europe, Better Deals and Nanopublishing. The media properties generate over 26.1 million unique monthly users (Source: Comscore January 2011).
Populis is a pan-European company with a team of over 125 working across offices in Ireland and Italy, active in the UK, Germany, Netherlands, France, Italy, Spain, Sweden, US, Australia, Russia and Brazil.

About GP Bullhound
GP Bullhound is a leading international investment banking firm providing advice on mergers & acquisitions and institutional capital-raising to emerging growth companies in the Technology sector. The firm was established in 1999, and has completed over 100 M&A and Private Placement transactions on behalf of Europe’s leading entrepreneurs and business builders. Driven by some of the most experienced technology advisory professionals, GP Bullhound’s long track record and dedicated approach has helped us establish a leading global position. We have strong domain expertise in the areas of Internet and Digital Media, Software and Services, Cleantech and Hardware, where we focus on providing pre-eminent advisory services to some of the best entrepreneurs, management teams and investors around the globe.